Glossary
Competitor Tracking
Competitor tracking monitors how other sites rank for the same keywords, to see who's gaining or losing ground and where a gap might be opening up.
Tracked alongside a site's own rankings, it turns a single data point ("we're 4th") into a comparison ("we're 4th, and the site that was 2nd last month just dropped to 6th") — which is usually what actually prompts a decision.
It's most useful on keywords that already matter to the business, rather than tracking every keyword a competitor ranks for — the goal is a focused comparison, not a full competitive audit.
Related terms
See it in practice — check a real ranking free.