Glossary
Organic CTR
Organic click-through rate (CTR) is the percentage of people who see a page in search results and click it, calculated as clicks divided by impressions.
CTR varies enormously by position and by query — a #1 result typically earns a far higher CTR than a #5 result for the same search, and a SERP feature sitting above the organic results can pull clicks away regardless of position.
A page can rank well and still see low CTR if its title and description don't match what searchers are actually looking for — position and CTR measure related but different things.
Related terms
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