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    <title>tranck Blog</title>
    <link>https://tranck.com/blog</link>
    <description>Notes on rank tracking, Search Console, and what actually moves a Google ranking.</description>
    <language>en</language>
    <item>
      <title>Keyword cannibalization: what it actually is, and how to tell if you have it</title>
      <link>https://tranck.com/blog/keyword-cannibalization-explained</link>
      <guid>https://tranck.com/blog/keyword-cannibalization-explained</guid>
      <description>Two of your own pages competing for the same search rarely means you&apos;re covering it twice as well. Usually it means you&apos;re covering it half as well, twice.</description>
      <pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Search Console&apos;s &quot;average position&quot; isn&apos;t your ranking — here&apos;s what it actually is</title>
      <link>https://tranck.com/blog/gsc-average-position-vs-real-rank</link>
      <guid>https://tranck.com/blog/gsc-average-position-vs-real-rank</guid>
      <description>Google Search Console reports an average position, not a rank. The difference sounds pedantic until it changes what you should do next.</description>
      <pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate>
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